This marketing project not only tested my skills of major procrastination but it developed a burning passion for perfection in my work. Resetting my project multiple times and gaining knowledge with every single time I started over.
My group started researching two corporations that did the same thing as wonder paws, one large and one more down to community size. We learned different marketing techniques from both organizations and gathered intel to create a unique campaign with similar impact.
I took most of my inspirations from the organizations "Paws4You" which is a small non-profit found in the greater Miami area. Given the similarities of the organizations I thought that it would be the perfect example to work from. Wonder Paws being up and coming needed major audience reach in a short time, I wanted my works to be easy to use and simple to derive information from. It had to be quick and eye grabbing. Alongside my group, Las Alphas, we developed a color pallet and a font to use, keeping a uniform front throughout every single piece of media, wether digital or print, to keep one aesthetic that was congruent. I think it served our purpose as every single piece represented not only the brand we were advertising but the ideal of love and care we aimed to convey. I was really proud of my brochure and felt that the information was displayed in an adequate way, it fulfilled the goal of being short and sweet. I think it will truly encourage our target audience to donate money.
This project has definitely been a major stepping stone within my media process. I feel more inspired and ready to take on the portfolio, the main part that this will help in is the postcard and print media to promote our short film. The brochure gave me the experience to design pieces with a straight forward purpose and an aesthetic appeal to it. I'm ready to tackle the portfolio.
XOXO, Media Nerd
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